Building a world of independent thinkers.
We believe human thinking has never mattered more. Our mission is to make thinking visible, measurable, and teachable — at scale.
Our Founder, Our Story
Chad Wilson, a former investment banker and high school teacher, built immersionED on one conviction: people learn by thinking, not by memorizing. It started in a history classroom, but applies wherever people have to think for themselves — in schools, on campus, and at work. We turn competencies into something you can see, show and grow.
Orgin Story (1 min 20 sec)
Our Vision
A world where every learner develops the competencies to think critically, make sound
decisions, and solve complex problems regardless of background or circumstance.
Our Mission
We reveal and strengthen human thinking through adaptive simulations and curriculum that
make competency development visible — empowering educators, institutions, and
organizations to build stronger thinkers.
What We Believe
Thinking is a skill, not a talent.
With the right practice, anyone can strengthen reasoning, judgment, and problem-solving.
Learning should mirror reality.
The best preparation for real-world challenges comes from practicing in realistic, immersive scenarios.
What gets measured gets developed.
By making thinking visible, we can understand, improve, and help people reach their full potential.
AI should strengthen thinking, not shortcut it.
Technology is most powerful when it keeps humans at the center.
Meet Our Team
We’re educators, scientists, technologists, and designers united by a shared
mission to strengthen human thinking.
Chad Wilson
Founder & CEOAI-powered learning innovator
Dave Benoit
CROEdTech growth leader
Dr. Luc Hendriks
CTOAI & systems expert
Max Shafer-Landau
Head of CurriculumSimulation-based learning
Marten Roorda
Senior Advisor, MeasurementAssessment science leader
Dr. Andrew Williams
Head of Game DesignGame design expert
Jane Benson
Marketing AdvisorGrowth strategist
Backed By
